We all know customer satisfaction is essential to the survival of our businesses. How do we find out whether our customers are satisfied?

The best way to find out whether your customers are satisfied is to ask them. But people are polite to get their honest opinion and satisfaction survey can be more revealing than direct contact

When you conduct a customer satisfaction survey, what you ask the customers is important. How, when , and how often you ask these questions are also important. However, the most important thing about conducting a customer satisfaction survey is what you do with their answers.